Category Archives: education

Discover the Right Way to Leverage Social Media

You will feel a sense of enlightenment after you have read this short article. You will be able to willingly influence social media as a tool that you may use to improve you, your business, and your brand, YOU inc. However, Before we go further into the exact methods of how to accurately influence social…

Heritage Languages and Societal Needs

Heritage language maintenance has wider implications for our larger society. We live in a nation where multilingual speakers are needed to address the needs of more than 30 million non-English-speaking citizens, the demands of globalization, and concerns for national security. A critical shortage of translators and interpreters exists in hospitals, courts, and businesses, in addition…

International Market Research – Translation is the First Step

International online testing of product concepts and brand perception requires multilingual surveys. Best practices in international market research show that your prep work needs to go beyond translation. The survey template will need to allow for different languages. The number of words in the survey will increase when you translate it into languages like Spanish…