Tag Archives: Multilingual education

Heritage language maintenance has wider implications for our larger society. We live in a nation where multilingual speakers are needed to address the needs of more than 30 million non-English-speaking citizens, the demands of globalization, and concerns for national security. A critical shortage of translators and interpreters exists in hospitals, courts, and businesses, in addition…

International online testing of product concepts and brand perception requires multilingual surveys. Best practices in international market research show that your prep work needs to go beyond translation. The survey template will need to allow for different languages. The number of words in the survey will increase when you translate it into languages like Spanish…